About the Owner
Allison Andrews started APA Business Consulting in 2005, working primarily with fashion clients in both retail and manufacturing. She’s since broadened the industries she serves. While she has retained her hands-on focus and desire to be an integral part of her clients’ businesses. Fashion entrepreneurism is her passion and continues to serve the niche fashion businesses in San Diego.
Allison Andrews uses her extensive sales, marketing; event planning and organizational development expertise to help startups and young enterprises realize their business dreams. In stark contrast to coaches, who typically limit their work to teaching strategies, Allison positions herself as a team member, assisting with both strategic planning and its implementation. She focuses in three main areas with clients: Business Development, Brand Development, and Business Event Planning.
Allison has been featured on several TV stations for example: KUSI, NBC, UTTV, UNIVISON, CBS, and FOX as an expert on Fashion and Business stories and has been featured in several print publications: local, national & international for example: CA Apparel News, Union Tribune, Rivera, BRAVO, San Diego Magazine, LOCALE Magazine, 944 Magazine, Reader, City Beat, Lucky Magazine, LA Times, People.com.
With a career & expertise like hers, Allison has been asked to be a keynote speaker and presenter at several local colleges, graduations, networking events, seminars and even at other fashion events. In addition, Allison is also a professor at Palomar College specializing in courses on the business of fashion & fashion show production.
Her extensive business marketing expertise and demonstrated success in organizational development have been recognized with several awards and honors, including a 2013 finalist for the San Diego Business Journal’s Women who Mean Business awards, 2010 & 2009 nomination as well for the Women Who Mean Business awards. She sits on boards of several non-profits, holds leadership positions in her business networking groups. Allison is also the Founder and Director of Fashion Week San Diego, a traditional fashion week. Longest running at 10+ years and largest fashion event in California.
She’s dedicated to assisting others, whether it’s in business or through community service. She believes fervently in empowering people and business to grow and thrive. Allison holds a bachelor of science in organizational leadership and an associate of art in merchandise marketing. She continues her education on an annual basis by attending specialized workshops and classes to stay on top of new business models, technology and trends to keep her clients competitive & relevant.
Allison’s Work Philosophy:
“Love what you do. Have integrity in the work you produce. Stay engaged.”