Case Study One
Increasing Membership and Awareness
The North County chapter of the California Society of Tax Consultants (NCCSTC) retained APA Business Consulting for a three-month case study focused on increasing membership and group awareness. In that short amount of time, we were able to double the year’s efforts in new membership and create a database of more than 8,000 potential members.

We also established a pipeline network with the local colleges to reach out to younger prospects, focusing our communications efforts within social media. We created a social media chair position that was filled by a college intern who was eager for the experience and doesn’t cost the group any money to manage. During the quarter-long case study, we reached our goals and set up a system and foundation that empowers the group to have continued growth and success.